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Set Design & Creative Direction – Mostphotos
Location:
Stockholm, Sweden
Client:
Mostphotos, image agency
At Mostphotos, I worked as a Set Designer, developing a visual concept inspired by Swedish midsummer traditions and countryside celebrations. I shaped the creative vision from concept to execution and provided creative direction on set, ensuring a cohesive style rooted in natural light and authentic family moments. As set designer, I styled the outdoor environment around a traditional red house, incorporating a handmade maypole, flower crowns, and a seasonal table setting with classic midsummer dishes. I directed the atmosphere on location to capture warmth, movement, and genuine interaction, resulting in a visually consistent production grounded in Scandinavian simplicity and everyday authenticity.









