As Creative Lead, I developed the brand identity for Delibox, an exclusive delicatessen concept in Kigali. The work focused on creating a cohesive visual language that could translate seamlessly into the store environment. My role included the creation of the brand name, logo, visual identity, and brand guidelines. I also designed the store’s communication materials, ensuring that packaging, signage, and printed elements aligned with the brand’s premium positioning and created a consistent in-store experience.