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Set Design & Creative Direction – Freelance

Plats

Stockholm, Sweden

Client

Freelance

In this personal project, I worked as both Set Designer and Creative Director, developing a visual concept inspired by spontaneous Friday nights and urban nightlife culture. Across different nights out in the city, I shaped the creative vision from idea to execution, giving direction on location while adapting to real environments and unfolding moments. I actively adjusted and curated the surroundings, repositioning objects, refining compositions, and guiding subtle interactions, to capture authentic yet visually intentional scenes. Through lighting, atmosphere, and carefully selected details, I shaped each setting to reflect movement, anticipation, and the tension between glamour and everyday reality.

© CINA CRAFOORD 2025
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